Cinema as a Soft Power Tool: Navigating the Indo-Pakistani Narrative Battle

In an era dominated by soft power, cinema emerges as a critical battlefield, particularly in the Indo-Pakistani context. While social media and digital platforms have overtaken traditional reading habits, they amplify the influence cinema wields. India, producing the highest number of films globally, uses its cinematic prowess not only for entertainment but as a diplomatic tool, often portraying Pakistan in a negative light.

India’s Cinematic Dominance

Annually releasing around 2,000 films, India’s film industry not only outpaces Hollywood in ticket sales but also plays a pivotal role in shaping international perceptions. Films like “Baahubali 2: The Conclusion” have not only smashed box office records but also bolstered India’s cultural influence worldwide, contributing significantly to its GDP.

Contrastingly, Pakistan’s film industry struggles with limited output and resources. Producing fewer than 20 films a year, the industry lacks the financial muscle and global reach of its Indian counterpart. This disparity has not only stunted the growth of Pakistani cinema but also allowed Indian narratives to dominate, casting Pakistan frequently in an adversarial role.

The Narrative Challenge

Indian cinema has mastered the art of narrative control, often embedding political and nationalistic themes within its plots. Films portraying Pakistan as a land of terrorists or antagonists, such as in “Mission Majnu” and “Gadar: Ek Prem Katha,” extend beyond mere storytelling. They influence public perception and international relations, adding layers of complexity to the already tense dynamics between the two nations.

Moreover, the portrayal of Muslims in a broad array of Indian films often aligns with negative stereotypes, exacerbating communal tensions and distorting historical narratives. Films like “The Kashmir Files” and “Article 370” contribute to a narrative that can incite discord and misunderstanding.

Exceptions in the Narrative

However, it’s crucial to recognize that not all Indian films follow this pattern. Filmmakers like Rajkumar Hirani and Nandita Das focus on universal themes of human values and personal growth, transcending borders and conflicts. Films such as “3 Idiots” and “Dangal” are celebrated globally, including in Pakistan, for their rich content and positive messages.

A Call to Action for Pakistan

For Pakistan, revitalizing its film industry is more than a cultural necessity—it’s a strategic imperative in the age of soft power. The success of films like “The Legend of Maula Jatt” and “Sher Dil” demonstrates the potential of Pakistani cinema to produce compelling, high-quality content that can compete globally.

The government’s role in this revival is crucial. Initiatives like tax exemptions, a Film Finance Fund, and support for importing production equipment are steps in the right direction. Furthermore, engaging experienced artists and filmmakers in these efforts can ensure the industry’s sustainable growth and its ability to project Pakistan’s narratives internationally.

Conclusion

The soft power of cinema is an indispensable tool in the modern diplomatic arsenal. As Pakistan seeks to counterbalance India’s cinematic influence, the focus must be on nurturing its film industry to tell its own stories. Only then can it effectively participate in the global dialogue, shaping perceptions and soft power in its favor.